LEADing the Way: Christoph Sonnen, Co-Founder & CEO

Since the beginning, he’s prioritized adaptability, mindfulness, and making an impact.

LEADing the Way: Christoph Sonnen, Co-Founder & CEO

At our core, we're more than our investments. LEAD is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

We truly embrace the strength of connection, so we want the world to know our leadership team. That’s why each installment in our Q&A series, LEADing the Way, showcases how the authentic, forward-thinking individuals who make up our team coexist to act on LEAD’s selfless goals and vision.

Backed by decades of experience in the sports and health tech industries, LEAD co-founder and CEO Christoph Sonnen sits down to share his perspective on the traits that make successful entrepreneurs and LEAD's pivotal role in fostering innovation.

Keep reading to learn all about his passion for improvement through cutting-edge technology and strategic advising, a commitment to balancing personal and professional well-being, and why he believes the people in his life should prioritize the latter.

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Q: What sets LEAD and its team apart from others?

A: LEAD is a global venture corporation distinguished by our deep understanding of the sports and health tech industries and strong network within these fields. Our team comprises seasoned professionals with a wealth of experience and a passion for innovation. We are not just investors but partners who actively support and mentor startups to achieve their full potential. This hands-on, entrepreneurial approach and our commitment to creating meaningful impact set us apart. Our commitment is to transformational impact rather than marginal change.

Q: Which traits make for a successful founder?

A: Successful founders are characterized by resilience, passion, and adaptability. They have a clear vision but are flexible enough to pivot when necessary. Strong leadership and communication skills are essential, as founders must inspire and guide their teams through challenges. An in-depth understanding of their market and the ability to make data-driven decisions are also critical. Persistence and the ability to remain focused and motivated, even in the face of setbacks, distinguish successful founders. They must also be lifelong learners, continuously seeking knowledge and improvement to stay competitive.

Q: As the industries evolve, what role do you see LEAD playing in the future of sports and health tech?

A: LEAD will continue to be a driving force in the evolution of sports and health tech. As these industries grow, we will identify and support innovative startups that push the boundaries of what’s possible. Our role will involve providing the necessary resources, mentorship, and strategic guidance to help these startups thrive. We aim to foster an environment where cutting-edge technologies can flourish, ultimately improving athletic performance and overall health. By staying ahead of industry trends and anticipating future needs, LEAD will remain at the forefront, shaping the future of sports and health tech through our investments and partnerships.

Q: What excites you about being a part of a company improving lives in sports and health?

A: The most exciting aspect is witnessing our work's tangible impact on people's lives. Whether it's helping an athlete achieve peak performance or enabling someone to lead a healthier lifestyle, the positive outcomes are gratifying. Being part of this transformative journey and contributing to advancements that enhance well-being and athletic excellence is what drives our passion and commitment. I am eager to provide a financial return to our shareholders while delivering a tangible, non-financial return to society by improving the human condition one innovation at a time.

Q: What is the most impactful thing you do to maintain your health and well-being?

A: For me, maintaining a balanced lifestyle is critical; that includes regular physical activity, a nutritious diet, and ensuring adequate rest and recovery. With my background in psychology, I am especially focused on mental health - both my own and that of the people around me. Therefore, mindfulness and stress management practices, such as meditation or spending time in nature, play a significant role for me. Staying informed and continuously learning about health and wellness trends helps me integrate the best practices into my daily routine. Startups within and outside the LEAD portfolio provide great, innovative products and services, and I am their biggest advocate, constantly testing new solutions.