Our story
We are institutional investors with an entrepreneurial mindset
Our Inspiration
“Lead, don’t copy.”Adi Dassler
A legacy that traces back to 1949. Adi Dassler, a relentless innovator, redefined what it meant to build in sports and created one of the world’s most iconic cultural brands.
Inspired by Adi as an entrepreneur, LEAD is fueled by the same DNA to invest in and support founders and companies bettering human experiences through sports and health.
As a firm, we have two heartbeats: sports and health. Sport is a great unifier, serving as one of the few things that brings the world together. And health is a shared concern, one of the only things that all 8 billion people on earth care deeply about.
One goal in mind — to help the entrepreneur win.