LEADing the Way: Justin Driscoll, Principal of Investments & Portfolio

He sits down to uncover our secrets behind driving change across industries.

At our core, we're more than our investments. LEAD is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

We truly embrace the strength of connection, so we want the world to know our team. That’s why each installment in our Q&A series, LEADing the Way, showcases how the authentic, forward-thinking individuals who make up our team coexist to act on LEAD’s goals and vision.

With nearly four years at LEAD, Justin Driscoll embodies the heart of our mission. His passion for improving lives through sports technology's transcendent power stands out, as he highlights their profound impact on everyday citizens and communities. That enthusiasm, met by his unwavering dedication to our team and shared vision for what’s next in sports and health tech, make him a critical piece of our puzzle. Here, he reveals the dynamic evolution within LEAD's support for startups, offering a glimpse into the winding avenue of venture capital.

Before leaving, Justin also shares his strategy for stabilizing health and well-being amidst the demands of any fast-paced career. Look a little deeper and learn how Justin's commitment to innovation came to light – and what you can take from it.

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Q: How has the rise of athlete investors impacted the venture capital landscape, and how do they significantly impact a company?

A: Athlete investors have emerged as a strategic asset for companies, offering a unique combination of personal brand, competitive spirit, and network access that adds value beyond their financial commitment. This trend continues to shape the venture landscape as founders seek to add the right people to their cap table. Professional athletes leverage their platform to support companies through brand visibility. It's crucial for startups to clearly define what they're looking for when working with an athlete investor, and we advise athletes to communicate transparently about what they aspire to offer. When these stakeholders are aligned, athlete investors can open many doors for future success.

Q: How has LEAD evolved to meet the needs of the current startup landscape?

A: You constantly hear about startups evolving their business fundamentals, go-to-market strategies, pricing models, and more. I believe it's vital for any venture capital firm to assess the market around them and ensure their services are at the forefront of what the ecosystem needs. LEAD has strongly emphasized this decision-making process through a data-driven lens, focusing on a comprehensive understanding of what founders look for beyond initial funding. This drives our commitment to not only invest in these companies but also actively contribute to their growth and success.

Q: Can you take us through what a day in your life looks like at LEAD?

A: A typical day tends to be incredibly dynamic in content. Still, it will always include speaking with portfolio companies to provide relevant guidance and support, sourcing new opportunities by meeting founders who are fundraising, and conducting diligence on investments through market mapping, financial assessment, and market research. No two days look the same, given how fast-paced our industry moves. When time is available, I spend my energy on continuous learning and network building.

Q: What excites you about being a part of a company improving lives in sports and health?

A: What excites me the most is the opportunity to make a tangible impact on people's lives through the companies we back. Contributing to the betterment of society through the two sectors that everyone interacts with is incredibly fulfilling. Outside of the financial success we are driven by as a venture firm, my intrinsic motivations are rooted in the triad of intellectual curiosity, industry passion, and appreciation for the journey.

Q: What is the most impactful thing you do to maintain your health and well-being?

A: Prioritizing regular physical activity is the most impactful way I maintain my health and well-being. I incorporate a variety of workouts into my routine, from strength training to cardio to golf. I like challenging myself with new stimuli (i.e., Spartan Races) that constantly push my body to improve.