LEADing the Way: Mike Calendrillo, Marketing Director

Mike emphasizes the importance of storytelling in marketing and how it can connect with audiences on a deeper level.

LEADing the Way: Mike Calendrillo, Marketing Director

At our core, we're more than our investments. LEAD is a group of passionate people driven by a shared belief: assisting entrepreneurs evolve to where they need to be. We know that those behind every cutting-edge innovation and world-altering idea are those who dare to lead the way.

We truly embrace the strength of connection, so we want the world to know our leadership team. That’s why each installment in our Q&A series, LEADing the Way, showcases how the authentic, forward-thinking individuals who make up our team coexist to act on LEAD’s selfless goals and vision.

Getting the chance to sit down with LEAD Marketing Director Mike Calendrillo, he shares his insights on the industry's future, the importance of storytelling, and maintaining a healthy work-life balance.

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Q: What marketing strategies do you plan to implement to attract high-quality startups, shareholders, and innovation clients to LEAD?

A: Well, it's a mix of old-school hustle and new-age tech. We're building relationships, one handshake at a time. But we're also leveraging digital platforms to reach a global audience. Think of it like a full-court press but in the world of venture capital. We're using social media, content marketing, and strategic partnerships to get the word out. And let's not forget the power of a good old-fashioned pitch deck. We're always looking for that next idea, the next unicorn, the next big thing. My job is to bring attention to the excellent work everyone at LEAD is already doing, and if I can make their jobs a little bit easier in the meantime, then I’m on the right track. I’ve got a lot of ideas that I want to implement–all in due time, I know we can achieve great things. There are so many wonderful stories from the fantastic ecosystem that LEAD has assembled; the world needs to hear them all.

Q: What advice do you have for founders looking to boost their marketing efforts?

A: Don't overcomplicate things.

Focus on telling a great story. People connect with people, their stories of perseverance, what makes them tick, and how their passion drives them to achieve greatness.

And don't be afraid to experiment. Try new things, fail fast, and learn from your mistakes. Remember, marketing is about building relationships, not just promoting a product. So, be authentic, be genuine, and be yourself. We’re doing that through thought-provoking podcasts, organic videos, and engaging content that will prove the value of storytelling.

Q: Can you take us through what a day in your life looks like at LEAD?

A: It's a whirlwind, man. I've got a one-year-old and a five-year-old, so the days start early. After I drop them off at grandma’s and school, respectively, it's into the office, diving into emails and checking our social media accounts. I spend a lot of time working on and with our portfolio companies, venture partners, and startups to communicate their news and marketing initatives accordingly. But I also make time for creative pursuits, like writing, creating graphics, editing videos, and podcasting. It's a constant balancing act, but it's all worth it when you see the impact we're making.

Q: What excites you about being a part of a company improving lives in sports and health?

A: It's a game-changer. We're at the forefront of a revolution that's going to change the way we play, train, and live. The potential for innovation is limitless. It's exciting to be part of a company making a real difference in people's lives. We're not just investing in companies; but in the future of sports and health technology. These are things people want and need, which in itself is inspiring.

Q: What is the most impactful thing you do to maintain your health and well-being?

A: My father always says consistency is the key to greatness. So, I try to get enough sleep, eat healthy-ish, and exercise regularly. But I also make time for fun and relaxation. I love playing softball, watching my favorite teams, and spending time with family–who make every day worth living. It's also important to take breaks and recharge so you can come back stronger and more focused. I’ve found what works for me, and I’m grateful for that. I hope everyone can do the same.